CEO Thought Leadership

Should You Ditch The Marketing Funnel and Choose the Bowtie Method?

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Gary Malhotra, VP of SEO and Self Serve at TapClicks, was interviewed by Sure Oak for their Agency Podcast. Check out the video here. We’re including some of the core ideas from the 15 min expert interview. The original interview can be found at Sure Oak. Marketing’s Most Important Metric Rather than focusing on the numerous metrics associated with traditional…

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How To Access Intelligence: Data-Driven Transformation In Marketing Operations

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The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant progress has been made through ad tech solutions for programmatic buying and targeting, but the full promise of data analytics has been out of reach for teams that don’t have their own data scientist. All…

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Corporate Strategy: An Interview with The VP of Corporate Development

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Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jacobson combines his industry expertise in omnichannel marketing, data and analytics with business strategy as the SVP of Corporate Development at TapClicks, Inc. Over the last two decades, Noah has…

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