Zachary Jarvinen

[Webinar] Driving ROI Through Call Tracking & Omni-Channel Marketing Analytics

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In today’s omnichannel and cross-device world, marketing analytics has never been more important – or complex. As you invest in search, social, display, and other digital channels, you need the right insights to measure and optimize performance. It’s important to know exactly how customers move down the path to purchase and which marketing activities influence each action – whether online,…

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How to Calculate the Average

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Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count. While calculating the average is simple math, the average marketer doesn’t…

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How to Create a Custom Dashboard in Google Analytics

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Google Analytics is the industry standard when it comes to measuring website traffic. And, it’s with good reason. Google is one of the most comprehensive website analytics tools on the market. Additionally, Google Analytics is important for every web marketer to use. Why? Because when you properly measure your website analytics, you significantly increase your chances of marketing success. Don’t…

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What is a data dashboard unified Dashboard all of your marketing data in one place.

What is a Data Dashboard?

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To better understand what a data dashboard is, let’s talk about a car dashboard. Your car dashboard tells you how fast you are going. It tells you when you need gas. It tells you if something is wrong with your engine, when your tire pressure is low, and when you need an oil change. Some fancier car dashboards even have…

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What is An Impression? Everything Internet Marketers Need To Know!

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“What is an impression,” is a question every marketer should know how to answer. Why? Because an impression is arguably the most common metric in internet marketing. While an impression is a common marketing metric, it’s also nuanced in several ways. That’s why it’s important to take the time to ask “What is an impression” and define it clearly. What…

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What is Google Analytics?

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As a member of a marketing agency, you’ve heard the words “Google Analytics” thousands of times, no doubt. With “Google Analytics” averaging over 4 million searches/month, it’s plain to see Google Analytics is one of the most popular analytics tools. It’s also interesting to note that the 4 million + average monthly searches for “Google Analytics” doesn’t account for common…

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Internet Marketing Dashboards Marketing Agency Reporting Marketing Intelligence

7 Reasons Why Agency Leadership Prefer Internet Marketing Dashboards

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Company leadership relies heavily on reports from several team players in order to make educated business decisions. Often, the go-to method for pulling these reports together requires your team members to manually extract data from any number of analytics tools, transfer the data into an Excel spreadsheet, and then deliver the results to company leaders in the form of a…

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TapClicks University: Getting Started With TapClicks Marketing Dashboard

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Today is the day you take control of your marketing reports in a customizable marketing dashboard. It’s a simple task taking only 3 easy steps and leads to expert looking marketing reports that wow clients. You can simple follow along with our guide video guide or simply read the steps below. Transcript For the TapClicks University Quick Start Guide to…

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