Tamara Scott

Best Practices for Building Reports for Executives, Clients, and ICs

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Everyone needs reports, but not everyone needs the same report. Too much information will overwhelm your reader, while too little data only produces more questions than answers. Find the perfect balance by following these best practices for building reports for anyone. Reporting Best Practices (for everyone) You can’t build a report without knowing what you’re supposed to measure. Check back…

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scientific approach to marketing

Use Scientific Methods for Better Agency Marketing

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One of my favorite mantras is “There is no such thing as a marketing emergency” because much of what we do as marketers can be planned and foreseen. Marketing relies on understanding the psychology and behavior triggers that cause customers to take action. The marketer’s job is not to be reactionary and freak out when traffic dips or lead quality…

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set goals for client success

5 Goal Setting Steps for Better Client Outcomes

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A healthy agency-client relationship requires trust, communication, and mutual understanding of expected outcomes and timelines. The best way to ensure that everyone’s on the same page is by setting specific and measurable campaign goals early. Also Read: 8 Steps for Marketing Agencies to Manage Client Expectations By early, I don’t mean “shortly after the campaign starts.” I also don’t mean…

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TapClicks and SEMrush pair up

New Partnership with SEMrush Gives TapClicks Customers Faster, Greater Competitive Insight

By | Press Releases | No Comments

The new Instant On connection gives marketers access to SEMrush’s competitive domain data inside TapClicks dashboards. San Jose, November 9, 2017– TapClicks, the world-class marketing dashboard reporting company recently named #1 fastest growing company in Silicon Valley based on the 2017 Inc. 5000 list, announced today a new data integration with SEO and search engine marketing data company SEMrush. The…

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true brand awareness

Calculate True Brand Awareness

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Any marketing or sales funnel will include brand awareness somewhere at the beginning stage of the customer journey, whether it’s the top of the funnel (TOFU) or the beginning of the pipeline. Brand awareness is such a foundational marketing tactic that not very many teams actually spend a lot of their energy and creative capital trying to build it. Also…

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calculate marketing metrics

Hidden Figures: Combining Marketing Metrics for Deeper Data Analysis

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There are thousands of metrics out there that you can use to measure the success of your campaigns, but so much of what platforms report are vanity metrics that don’t provide real analysis into how your marketing efforts affect your bottom line. Those individual, platform-provided metrics don’t always show the whole story or give you exact numbers that clearly communicate…

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Report Blogging success

2 Ways to Report Blogging Success

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Blogging should be a means to a profitable business end. It’s too hard to keep a blog going to write just for its own sake. Smart marketing teams use a business blog to attract traffic and send it down a funnel, rather than maintaining a blog as a place to muse on the state of the industry. When you stop…

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Most Important Adwords KPI

KPI Roundup: Your Most Important Adwords KPIs

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Adwords and other PPC campaigns are essential, but how do you know which data will tell a meaningful story to clients? Your client reports can quickly expand to several pages and include a lot of information that confuses clients if you’re not careful. Also Read: 7 Awesome Digital Marketing Insights from MozCon Client reporting best practices state that you should…

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automate reporting

Let The Machines Win: Scale Client Reporting with Automation

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We’re all productivity-obsessed these days, it’s the reason Tim Ferris’s book The 4-Hour Work Week spent 4 years on the New York Times Bestseller list and why Wordstream’s 20-minute work week clinches PPC management subscriptions. We want to do more things faster and better than ever before. Artificial Intelligence promises to help our obsession with productivity by expanding to all…

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