Rhys McKay

Data Visualization Examples: A Look Into Modern Visual Innovation

By | Blog, Data Visualization | No Comments

When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings. C-Suite executives love visuals. Consumers love visuals. The human…

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Is the Value of Infographic Creation Diminishing?

By | Blog, Data Visualization | No Comments

It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance. Today, though, infographics are everywhere, saturating social media and digital marketing…

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How to Conduct Keyword Research for Clients

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Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. So when handling SEO for a client, you’ll need to begin with a thorough keyword strategy. Fortunately, doing keyword research for a client doesn’t much differ from doing research for…

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Fueling Agency Growth with Data Viz

By | Blog, Data Visualization | No Comments

Big data is a buzzword in the modern business landscape, and anyone from the smallest of enterprises to the biggest corporations will stand to benefit from having a foothold in data-driven methods and strategies. But while insights gathered from the use of data might be tremendously useful for business, it won’t necessarily be understood intuitively and the data is even…

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Marketing Reporting: The Art of Color in Visualization

By | Blog, Data Visualization | No Comments

It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused. That’s why it’s important for you to make the most out of your…

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