Babak Hedayati

How To Access Intelligence: Data-Driven Transformation In Marketing Operations

By | Blog, CEO Thought Leadership | No Comments

The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant progress has been made through ad tech solutions for programmatic buying and targeting, but the full promise of data analytics has been out of reach for teams that don’t have their own data scientist. All…

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