All Posts By

Anthony Adams

How to set a marketing budget

Tips on How to Set a Marketing Budget

By | Blog | No Comments

Setting and staying within the limits of a marketing budget can be one of the most difficult tasks of an marketing agency. It requires attention to detail, properly utilizing data, and smart marketing decisions. To set a budget that helps you get the most value out of marketing, experts offer the following tips. Base your budget on a percentage of…

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What is Data Correlation

What is a Correlation?

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The simple definition of a correlation is when there is a mutual relationship or connection between two things. In more mathematical terms, correlation measures the relationship between two variables, X and Y. This definition might work as a basic answer on a statistics test, but the real answer to this question for marketers involves understanding how finding correlations in marketing…

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Inc. 5000 Top 100 marketing reporting dashboard tool software advertising campaign platform

TapClicks Makes the Top of Inc’s 35th Annual List of America’s Fastest-Growing Private Companies-the Inc. 5000

By | Press Releases | No Comments

         SAN FRANCISCO, CA–(Marketwired – August 18, 2016) – TapClicks Inc., a marketing technology company that delivers a complete digital marketing operations platform including order processing, workflow management, reporting and analytics, announced today Inc. magazine ranking TapClicks number 4 for marketing/advertising companies and number 87 overall on its 35th annual Inc. 5000, the most prestigious ranking of…

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Inc. 5000 Top 100 award

We Made the Top 500 List of Fastest-Growing Private Companies by Inc.5000

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Keeping things secret is hard for us as a team that prides ourselves on making insights easy to share…but we’re excited to finally announce that TapClicks has placed 87th on the 2016 Inc. 5000 top 500 list of America’s fastest-growing private companies! This is the first time we’ve been included on Inc. 5000 top 500’s list since launching in 2009, and…

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what are metrics

What are Metrics? Learn How To Select Great Marketing Analytics Metrics!

By | Blog | No Comments

With the influx of big data, marketing is all about the numbers these days. It’s difficult to run a successful campaign without knowing the answer to the question “what are metrics?” In short, metrics are numeric data that tell you how well your campaigns are performing.  These numbers are plotted against your agency’s original goals. To understand your data to…

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Buffer Zapier TapClicks Salesforce BuzzStream advertising campaign reporting marketing reporting tool

Top 5 Tools Marketing Agencies Should use to Streamline Processes

By | Blog | No Comments

Marketing is complex. It requires many different moving parts to function together seamlessly in order to streamline marketing processes. This includes various campaigns (email, social media, paid search, SEM, etc.), data analytics tools, reporting tools, workflow operations, client relations, key team players, and more. When you look at all of the responsibilities of a marketing agency objectively, it almost seems impossible…

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8 Powerful Marketing Tools Every Marketer Should Consider Using

8 Powerful Digital Marketing Tools Every Marketer Should Consider Using

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Strategic marketing today is more than just creativity and intuition. To effectively reach your target market, you need tools that help you collect website data, manage your social media accounts, segment your email marketing lists, track your campaigns, and much more. Thankfully, there are hundreds of tools out there to help you out with these significant marketing tasks. The difficulty,…

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Managing expectations of your clients

Marketing Agencies: Manage the Expectations of Your Clients With 8 Steps

By | Blog | No Comments

If you travel outside the realm of marketing for just a minute and into the realm of human relationships, it’s common knowledge that managing expectations is one of the most important keys to minimizing disappointments. As a marketing agency, you would probably agree that every action you take is to benefit your clients, but sometimes your clients might not see…

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