Andrew Ansley

How to Craft Emails for Your Creative Team (or For Any of Your Teams)

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Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise – the list of factors that define your approach goes on and on. It becomes especially difficult when your concern as a manager is optimizing communication with your creative team, who will often operate on a different…

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TapClicks Partners with Snap, Inc. and Gives Reporting to Snapchat Marketers

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TapClicks Partners with Snap, Inc. to Deliver Analytics and Reporting Capabilities to Snapchat Marketers Snapchat Ads Manager Integration Will Enable Marketers to Create Actionable Marketing Insights Using TapClicks’ Unified Marketing Analytics Platform SAN JOSE, California, March 12, 2019 — TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, today announced a strategic partnership with Snap, Inc. to…

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Marketing KPIs You Should Be Tracking

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What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be considered screaming blindly into the void if you have no way to measure the performance of your marketing efforts. That’s why any digital marketing expert will be watching the metrics and analyzing data associated with…

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The Importance of Client Marketing in 2019

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When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a thrill ride. But they’re a necessary part of doing business. They’re also an integral step you must take to inform your strategy in the coming months and years. But when you provide marketing services to…

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Client Marketing Mistakes: 6 Mistakes to Avoid

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When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to get to this point. You’ve taken a few risks, but your expertise and insights are finally paying off. It would be a shame if a mistake on your report only leads to client confusion, instead….

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How to Create Linkable Assets Through Art and Infographics

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Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real, measurable metrics and attributes for the importance of the assets you create that will improve your branding and SEO performance. One of these attributes is linkability, a key objective of much of the search engine…

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The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

By | Blog, Data Visualization | No Comments

When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

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