Andrew Ansley

How to Create Linkable Assets Through Art and Infographics

By | Blog | No Comments

Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real, measurable metrics and attributes for the importance of the assets you create that will improve your branding and SEO performance. One of these attributes is linkability, a key objective of much of the search engine…

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The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

By | Blog, Data Visualization | No Comments

When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

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TapClicks Ranked No. 163 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500

By | Press Releases | No Comments

SAN JOSE, California, November X, 2018   TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, today announced it has ranked as number #163 on Deloitte’s Technology Fast 500™ national award, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. TapClicks was also named as #32 fastest…

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The 12 Best Data Visualizations to Inspire Marketing Teams

By | Blog, Data Visualization | One Comment

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the best data visualizations ever made, illustrating…

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Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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TapClicks Partners with StackAdapt to Enable Native Advertising-Specific Metrics

By | Press Releases | No Comments

Marketers can now aggregate native advertising-specific metrics into TapClicks. SAN JOSE, California, October 9, 2018 — TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, is happy to announce the recent integration with StackAdapt. With this StackAdapt integration, marketers can now aggregate native advertising-specific metrics—including time-on-site and content engagement rate—into TapClicks. StackAdapt is a pioneer in the…

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What is a Correlation?

By | Blog | One Comment

Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. This answer might satisfy a statistics test, but for marketers, the real issue with establishing a relationship between two things is understanding how the story your…

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Data Visualization Infographic: How to Make Charts and Graphs

By | Blog, Data Visualization | No Comments

All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it’s important to educate users on how to best reach their goals with their visualizations. We’ve already provided our ultimate guide to visualizing data,…

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The Simple Guide to Understanding Your Customer Retention Rate

By | Blog | No Comments

In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it….

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