8 Powerful Digital Marketing Tools Every Marketer Should Consider Using

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By July 13, 2016Blog

Strategic marketing today is more than just creativity and intuition. To effectively reach your target market, you need tools that help you collect website data, manage your social media accounts, segment your email marketing lists, track your campaigns, and much more.

Thankfully, there are hundreds of tools out there to help you out with these significant marketing tasks. The difficulty, however, comes with knowing which tools are the best out of the bunch, and which resources will ultimately help you make better marketing decisions.

This article will present a quick review of eight of the most powerful marketing tools that every marketer should consider using.

  1. Buffer

Buffer is all about helping you save time on managing your social media accounts. With Buffer, you can schedule, publish, and analyze your posts all in one convenient location.

 

Example uses of marketing tool buffer

Buffer is intuitive, smart and predictive. Buffer uses industry data to analyze when the best time for you to post would be and then give you the option to have Buffer automatically share your content at the best possible times during the day. This way, you are getting more out of each post and are more likely to have your fans actually see your updates. If you are not keen on Buffer scheduling the time of your posts for you, don’t worry. You can opt to schedule them yourself.

What is something exceptional about Buffer?

Buffer recently introduced Pablo, a tool that allows you to create cool social media images right within Buffer. Once your image is created, you can post it immediately. It’s beyond helpful and there are several image templates and fonts to choose from if you are not a designer.

The reason marketers should use Buffer

Buffer is convenient and saves you time. Rather than logging into all of your social media accounts separately, you can customize your posts for most all your accounts and pages. This includes status updates, video content and pictures.

Any downsides?

The one downside is Buffer does not currently integrate with Instagram. However, you can use a third party app like IFTTT to connect Instagram to Buffer, so don’t let this deter you from considering using Buffer to manage your social media accounts.

Pricing

Buffer has different plans to match your needs. They have everything from a free simple account for individual business owners and enterprise level accounts for agencies.

Buffer's business plans

Learn more about Buffer here.

  1. Twilio

Twilio is a convenient programmatic app and cloud communications platform. Twilio allows you to build apps that help you improve your communications with everyone. With Twilio, you can create voice, video, messaging and authentication APIs for every application. Twilio also allows for the following to be built into your communications app:

  • Two-factor authentication
  • Appointment reminders
  • Masked phone numbers
  • Call tracking
  • Instant lead alerts
  • Click-to-call for call centers

What is something exceptional about Twilio?

Twilio is one of the strongest API technologies out there. With its programmable communications capabilities, you can embed voice, messaging, video and authentication in your apps. While it is easy to add features, it’s also programmable, so you can make it work how you need it to.

The reason marketers should use Twilio

Twilio is for marketers interested in creating a powerful and custom app for communications.

Any downsides?

The one downside for marketers is this is a highly programmable app. If you don’t speak programming, you won’t get the full benefits of Twilio, unless you hire a programmer to help you. However, there are tutorials available to guide you through if you are interested in the DIY route.

Pricing

It’s free to get a Twilio API, but pricing for different products (Voice, SIP Trunking, Client, Network Traversal Service, Messaging, TaskRouter, International, and Lookup) vary depending on what products and services you need. For more about pricing for Twilio, visit their website to set up a consultation.

  1. Marchex

Marcxes is a mobile advertising and analytics company that delivers a full view of marketing effectiveness. Marchex does this by connecting real-world customer actions to digital and mobile behavior. Marchex offers actionable call analytics for display and search as well as an efficient mobile ad network.

What is something exceptional about Marchex?

Marchex is one of the only companies that classifies the outcome of every inbound phone call. With Marchex, it’s easy to see how a specific online behavior or search term lead to a specific result. This helps marketers fine-tune their strategy and optimize digital marketing spend.

Why should marketers use Marchex?

Marchex uses data to show exactly which marketing actions are converting to leads and sales and which are not. This is a great tool if you are looking to fine-tune your marketing strategy and save money.

Any downsides?

According to some reviews, one disadvantage of Marchex is the high premium pricing. However, the reason they can charge what they do is because of their exclusive offering of high tech tracking.

Pricing

For more information about pricing, contact a Marchex representative for a demo and pricing.

  1. Google DFA (DoubleClick by Google)

DoubleClick by Google is a digital marketing solution that helps marketers analyze standardize analysis. DoubleClick by Google is a powerful tool for:

  • Ad campaign management
  • Bid management
  • Search management
  • Creative solutions for ad creation
  • Managing your ad spend effectively

What is something exceptional about DoubleClick by Google?

The platform is completely free and a great way for marketers to connect with publishers.

How does DoubleClick by Google Help Marketers?

The benefits of DoubleClick by Google for marketers are three-fold. It provides unified insights to help you understand your audience, a common buying platform to help you reach your worldwide audience and gives you real-time data across all channels and platforms. All of these work together to help you refine your strategy and minimize your advertising spend.

Any downsides?

According to some industry sources, Google currently dominates this area of the industry, which limits competition.

Price

Free.

  1. Facebook Ads

Facebook Ads is an advertising platform built right in Facebook that helps you reach your target market on the top social media platform.

Example facebook ads marketing tools

What is something about Facebook ads?

Everything from creating the ad, targeting, and reading your analytics is available to you when you login to your Facebook account. It’s manageable, easy to use, and produces excellent results.

Any downsides?

Facebook is a social media platform that many people use to simply connect with friends and family. Because of this reason, sometimes ads go unnoticed.

Why should marketers use Facebook ads?

More than 1.4 billion people are using Facebook each day which means many of your potential customers live on Facebook. It’s easy to target your audience by location, age, interest and to ensure that your ads will only reach your defined markets.

Price

With Facebook ads, you set your price campaign parameters.

  1. MailChimp

MailChimp is one of the leading email marketing tools used to help you stay connected with your subscribers. MailChimp offers a robust list of features including:

  • Hundreds of ecommerce integrations
  • Flexible design with templates and the ability to customize
  • Email automation tools
  • Advanced analytics
  • Mobile options
  • Hundreds of other integrations
  • Flexible API documentation

What is exceptional about MailChimp?

MailChimp is easy to use on an individual level and on an enterprise level. You can sent up an admin account and grant permissions to managers, authors, viewers and more. This helps you more effectively collaborate and manage your workflows as a team.

Why should marketers use MailChimp?

Email marketing is arguably one of the most effective ways to get and keep customers. If you are interested in keeping in touch with your subscribers, then an email marketing tool like MailChimp is a must.

Any downfalls?

The free plan is limited in capabilities including no access to analytics.

Price

MailChimp has everything from a free account to a large enterprise account. You can pay for the option that best suits your needs.

Example mailchimp marketing tool pricing

For more about Mailchimp, visit their site.

Example email marketing tool

  1. AppNexus

AppNexus is an independent ad tech platform. AppNexus helps customers maximize campaign effectiveness and spend wisely. AppNexus is comprehensive and has products for publishers, agencies/advertisers, and ad tech companies alike.

What is exceptional about AppNexus?

ApeNExus also offers a programmable DPS, which helps agencies increase the effectiveness of their campaigns through programmatic media buying. This programmable DPS provides for data activation, real time analytics, performance optimization, price optimization, brand safety, and is programmable, to mention a few signature benefits.

The reason marketers should use AppNexus

AppNexus is a great way to expand your advertising reach. For marketers looking to connect with the right companies, AppNexus is a great tool.

Any downfalls?

There is quite a learning curve to using the interface.

Price

For more information about price, contact AppNexus for a consultation.

  1. Moz

Moz is one of the best resources online to help you create, manage, and analyze your search, local, social, and content marketing campaigns.

What is exceptional about Moz?

Moz has a plethora of tools available to users to help with effective marketing. Additionally, they produce some of content on the internet for helping you learn how to succeed in search and content marketing.

The reason marketers should use Moz

Moz is always one step ahead of the game when it comes to what’s hot in local, search, social, and content marketing. The products and tools they offer will help you with your day to day marketing questions and tasks.

Any downsides?

Moz’s products and capabilities are quite robust, so it’s difficult to provide a quick review. One of the things that can be frustrating, however, is that there is a limit on how many keywords you can track per campaign.

Price

Pricing varies depending on products. For more information, visit Moz.com.

Wrap-up

As a marketer, it’s difficult to accomplish all of the tasks on your plate. That is, without the help of powerful tools and resources to help you get the job done right. If you are not familiar with any of the marketing tools listed above, do yourself a favor and take some time to check them out.

For more information about top marketing tools and the data marketing platform that helps you manage them all, contact TapClicks today.

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