4 Takeaways from the Momentum Grid Report for Marketing Analytics | Summer 2019

G2 Crowd just released its Momentum Grid® Report for Marketing Analytics for Summer 2019. What makes a good marketing analytics platform?  This is the question G2 Crowd set out to answer; it’s also the question hundreds of media companies, digital agencies and multi-location brands ask themselves.  What is really important here is, does the marketing and analytics platform do what you need it to do? This principle rings true, but in the brief time that the G2 Crowd for Marketing Analytics has been around, Marketing Operations Platforms have made huge strides.

Here is this year’s Momentum Grid® Report for Marketing Analytics | Summer 2019

TapClicks is a MomentumLeader in Customer Satisfaction

Our market presence and customer satisfaction towards the TapClicks unified Marketing Operations Platform is apparent, while we have achieved consistently high marks for customer satisfaction from our users as seen through reviews left on G2 Crowd. Some competitors are close but do not deliver the complete suite of marketing tools include in TapOrders and TapWorkflow, TapAnalytics and TapReporting as well as newly added features for SEO and competitive research.

  • 97% of users rated TapClicks 4 or 5 stars
  • 83% said they saw a positive ROI with TapClicks
  • 40% were medium to enterprise-sized businesses
  • 92% of Marketing & Advertising companies rated TapClicks 4 or 5 stars

TapClicks Unravels the Mystery of Omnichannel Marketing 

The landscape has changed, and to acknowledge this change in marketing needs and tools, TapClicks has grown to much more than analytics and reporting.  We are a data management platform that can automate your orders and workflows. We have SEO solutions with Raven Tools and Competitive Research Tools with iSpionage. As the marketing landscape changes, so has TapClicks.  We strive to be the platform of choice for large brands, multi-location businesses, media companies, and digital agencies.

TapClicks was Made With Scalability in Mind

Built to handle the complex reporting structure of franchise groups TapClicks is ready to grow with you.  We are also the analytics and reporting platform of choice for some of the largest digital agencies and media companies.  With our Data-Smart Connector, you can bring data from Google Sheets, Excel or any other 3rd party data source, combine and manage it alongside your digital marketing campaign data.

Marketers Want One Place for All Their Data

Probably the most significant takeaway for our industry is that marketers want one place to call home for their marketing data.

The resounding theme is a demand for a unified solution to manage the entire marketing mix from one dashboard.  This is where TapClicks differentiates itself in the marketplace. Our unified Marketing Success Platform is a scalable solution for online and offline data to live.  And in the platform, you can view data how you need and visualize it to tell the real story of your marketing campaigns for clients.

Download the entire G2 Crowd Momentum Grid® Report for Marketing Analytics | Summer 2019 here.

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